Fair pioneered and created an entirely new vehicle subscriptions category, making it easy for consumers to subscribe to a vehicle right from their smartphone. The Fair app allows users to subscribe to a flexible, affordable, no term digital platform right at their fingertips. Fair’s success and growth was astonishing, acquiring nearly 100k subscribers, 4m app installs, a partnership with Uber, and a business valuation of $1.2 billion within the first several years of operation.